Friday, September 3, 2010

The need for Corporate Solutions


India is a country of emerging entrepreneur where hundreds of companies are getting registered every week. Most of the companies are small business houses started by individual venture capitalist or few partners. Although it is very easy to start up a new company but running it and deriving profit from it is easier said than done. New companies usually devote their most of the time on support activities rather than on their primary business. The support activities can be- Establishing the brand, advertisement, marketing research etc. Small companies don’t have the resources and capabilities to focus on both the support and primary activities at the same time. This leads to negative or attrition of profits. The overcome this problem most of the small and new companies are taking help of corporate solution companies.
 Corporate solution companies are the business houses that work exclusive for other companies to provide them various types of support services. The services provided by corporate solution companies can be- Brand advertisement, advertisement strategy, marketing and branding, banking solutions, business card designing, business event management, advisory service, telecom solutions, web designing etc. All the corporate requirements are taken care by these corporate solution houses and the company can focus on its core competencies. The corporate houses charges certain fee according to the service offered. The fee charged is very less in contrast to the profit earned or loss saved by the company.
Most of the companies are now using the help of these corporate solution companies to turn their losses into profits or for increasing their existing profits.
 Activities like brand advertisement or advertising strategy is often very complicated and need the help of experts. It is a matter of fact that most of the companies are successful because of its effective brand advertisement or marketing strategy. Marketing and branding is one of the most complicated, time consuming and resource demanding activity. But with the presence of corporate solution companies all you need to do is register your company with them and let them take care of your branding, advertisement and other strategies.
Activities like banking solution, telecom solution, business card designing, advisory service, business event management, web designing etc. are always outsourced or procured from third part. But outsourcing or obtaining it from different companies needs lot of time and resources to inquire about and choosing the best service option. This increases the cost also. Since a corporate solution or business solution company provides all these services under one roof it saves both time and money for the company.
Although the concept of corporate solutions is new but in the recent past it has emerged as a one of the promising businesses with more and more demand. With increasing demand in the days to come we will see more corporate solution companies catering to large numbers of companies.    

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